Rue de Verneuil is a Parisian brand more than a decade old. The brand was born of a simple, avant-garde idea: to make bags that are minimalist and functional; noble and robust; yet beautiful to look at and chic to wear. And it was on the search for an ideal archetypal bag that the 1st collection of tote-bags was conceived and designed: beautiful and silently elegant, timeless, extra-qualitative... and inexorably Parisian! So the 1st bag was designed in 2014 in our Rue de Verneuil design studio, right in the middle of the artistic, hybrid and refined St-germain-des-Près district.